Edmund McNulty’s Less-is-more designer knitwear for men is inspired by the colours of his native Donegal.

‘It’s not enough to only design clothing’ says McNulty whose collections sell very successfully in Japan where Buyers appreciate his innovation and hand-crafted finish. ‘you must also have an understanding of the business of fashion’ says Edmund who is now based in Drogheda, County Louth. Edmund designs and produces collections for the Mens, Ladies and Home furnishings markets using luxurious yarns such as brushed kid mohairs, baby camel hair, cashmere, merino wools and alpacas.